Freestyle Fridays – The Great California Cab Shootout Part 1.1 – Why Does Wine Cost So Much!? – Episode #47

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In this episode of WWTV, I’m going to break down why a bottle of wine costs what it does. This is Part 1.1 of a 3-part (technically 4-part) series of shows about the retail price of wine. We’ll talk about all the sexy stuff, like grape prices, barrel pricing, using Mega Purple, etc. This is actually broken down into two parts since the original episode came out to just about an hour. It is now split into two 30-minute videos.

After covering how wine is priced, the next episode will give backgrounds on wines I’m going to use. And then, in final episode of this 4-part series, I’ll evaluate the 6 Cabernet Sauvignons from the 2016 vintage from California. I’ll be using my deductive tasting skills to determine if quality matches price. The prices of the wines range from $10 – 250. Will they all match the price? Will the most expensive wine suck and the cheapest wine win? Watch and find out!

Links for the show:

I started an official Merchandise store! Check it out here!

Want to know what stuff I use to make WWTV? Click the link below for my “Kits.” Links in those “kits” may include affiliate links. I earn a small commission for sales from those links.


Murphy Goode Winery

Buena Vista Winery

Silver Ghost Cellars

Barnett Vineyards

Sinegal Estate

Diamond Creek Vineyards

Wine Industry Advisor – Place Wines by Category and Price

LCBO – Canadian retailer that sends all wines to be tested. How I found out RS if the tech sheet doesn’t have it

Wikipedia – Bordeaux Wine Official Classification of 1855

Wine Business Monthly – Buying Your First Bottling Line

Wine Vines Analytics – Mega Purple

Napa Valley Private Label Wine – Grape Growing to Bottled Wine Conversion Chart

How Much Wine Can a Small Vineyard Produce?

Cornell College of Agriculture and Life Sciences – Conversion Factors: From Vineyard to Bottle

Some of the winery supply companies that I used for my research:


GW Kent

Vintner’s Vault

Winemaking Superstore

Davison Winery Supplies

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